These days it’s a challenge to navigate the Internet without leaving a digital footprint. Numerous companies take it upon themselves to capture all the information they can about you in order to use it for targeted marketing and outreach purposes. Frequent users of the Internet should understand the types of actions that leave a trace, the types of information being left behind, why this information is being collected and how it is used, and how to protect their personal privacy.
Publicly-accessible records and databases are replete with very personal information and, as such, are popular stopping points for identity thieves. It’s important to understand what personal information is publicly available, and when and how you can remove yourself from public databases in order to protect your privacy and reduce your chances of falling victim to identity theft.
Cookies are bits of text stored on your computer by the websites you visit. Cookies provide benefits such as easing authentication and storing your site preferences, but are also used by ad tracking services to know which sites you visit online and make targeted marketing efforts. Understand what ad cookies are and how to delete them in efforts to protect your privacy.